The shooting we’ve realized in Italy for the t-shirt launch. We took care of every detail, from the table set to the food styling, to the florals and floral crowns for the girls.
We have imagined a group of girls, one so tight that they almost seem like family. They were born and raised in a small modern village in the countryside and are united by their passion for and connection to nature, which makes them feel like they are fully a part of it.
They spend their days around the campfire playing the ukulele until late at night while they have a picnic, share laughs with each other and collect wild flowers.
They love intertwining flower crowns in their hair and spend time daydreaming, imagining that the grass is the only pillow that carries their most hidden thoughts.
Their personality is expressed through the t-shirts they wear, simple garments that communicate their soul. Free and wild like a flower.
They protect themselves from the industrialized external world by which they feel threatened, but a pink water gun is their only shield. The only one that their essence allows.
In the picnic baskets they keep freshly picked fruit, wooden cutlery with a cardboard name tag attached to a string, a tin bucket containing bottled juices with customized labels and straw bags filled with flowers.