My e-commerce is finally online and I could not be happier. A dream came true, even if it’s only the beginning and I hope that it’ll be filled with many different products from now on.
The first product I designed is the simplest garment that we have, but at the same time is able to tell our personality like no one: the t-shirt.
For my t-shirts I chose a 100% organic cotton that ensures softness and total comfort, the icons and the lettering are all embroidered.
The versions are two, the variants can be found all in the e-commerce clicking on the link below: SHOP
The “Wild” collection: the personality expressed through a t-shirt, a simple garment with which you communicate your soul, free and wild like a flower. A free soul that loves to travel and know, but does not belong anywhere. She smiles for the little things and doesn’t let herself be stopped by obstacles. Try to placate her? Impossible.
The “Dream” collection: for those who never want to stop dreaming, and are always around with their thoughts. A moon, some stars and an embroidered writing “Shhh, I’m dreaming”.
The shooting we made for the presentation of the collection fully represents the mood we want to convey. We played a little with the imagination, read here:
We have imagined a group of girls, one so tight that they almost seem like family. They were born and raised in a small modern village in the countryside and are united by their passion for and connection to nature, which makes them feel like they are fully a part of it.
They spend their days around the campfire playing the ukulele until late at night while they have a picnic, share laughs with each other and collect wild flowers.
They love intertwining flower crowns in their hair and spend time daydreaming, imagining that the grass is the only pillow that carries their most hidden thoughts.
Their personality is expressed through the t-shirts they wear, simple garments that communicate their soul. Free and wild like a flower.
They protect themselves from the industrialized external world by which they feel threatened, but a pink water gun is their only shield. The only one that their essence allows.
In the picnic baskets they keep freshly picked fruit, wooden cutlery with a cardboard name tag attached to a string, a tin bucket containing bottled juices with customized labels and straw bags filled with flowers.
